• BIJOUETS PRESENTS CAMBIAMI #MFW15
  • BIJOUETS PRESENTS CAMBIAMI #MFW15
  • BIJOUETS PRESENTS CAMBIAMI #MFW15
  • BIJOUETS PRESENTS CAMBIAMI #MFW15

BIJOUETS PRESENTS CAMBIAMI #MFW15

16 September 2014

BIJOUETS PRESENTS, ‘CAMBIAMI’

A single pair of sunglasses designed to be customized with interchangeable accessories in order to have a different look every day as a result of 3D printing technology

“It all lies in the frame” – Cambiami (change me), the new line of sunglasses created by .bijouets with 3D printing technology stems from the desire to have a changeable and customizable product that can adapt to every person’s daily mood swings. Cambiami is an eyewear line that comprises a basic frame and interchangeable accessories. Hence you can create your own glasses by choosing the color of frame and temples, and the decorative motifs. However, that is not all of it. You can also choose the shape of accessories from a series of proposals, and even customize them by creating unique versions based on your own creativity.

The basic frame is a classical round model that is intentionally ‘neutral’ and yet highly sophisticated… round lenses have made history in terms of style, suffice to think of Marylyn Monroe, John Lennon and many others. With smoky lens (Carl Zeiss), minimal frame and customizable accessories that can be applied, Cambiami glasses convey the allure of a star and the feeling that the product is unique, ironical and original, designed and produced outside standard lines. Furthermore, the round shape gives the impression of continuity and linearity to those who love a simple look, while the accessories create an intriguing look with a touch of folly with their natural and eccentric futuristic shapes.

All accessories are inspired by Italian beauty.

Burano – a series of decorations inspired by the embroidery and lace of the namesake Venetian island, born of the intention to bring to light ancient handcrafting techniques by exploiting digital instruments.

Rosae – a series that pays homage to spring in Rome and its outburst of colors. A symbol of vanity and beauty, the rose is associated with the myth of Venus.

Ratio – a series that combines a circle and a square to call to mind Italian rationalist architecture.

Depero – a series inspired by the multifaceted figure of the artist and by the entire Futuristic movement that, with unusual geometrical shapes, recalls the idea of speed, progress and innovation.

Produced and created by .bijouets, Trento, Cambiami glasses are the result of an idea of D’Arc Studio (Desperate Architects Rome City) which, established in Rome by Rosa Topputo and AlessioTommasetti in 2007, in partnership with Valentina De Santis, specializes in architecture and design.

So after months of creating, modeling and improving  the cambiami sunglasses were finally revealed during Milan fashion week.  You were able to be the first to get Cambiami sunglasses at the Preview party in the ideafactory store. A lot of people visited the party and tried on a pair of sunglasses, adapting them to their style by choosing their favorite colour and changing the temples.

 

The rest of the weekend Cambiami was represented at the WHITE Trade Show. The showroom was very crowded, seen it’s one of the most important tradeshows in the world for fahion. The models were showing of clothes and accessoires so that brands could find new buyers! Wheter it was a model or a visitor trying on the sunglasses, everyone looked like a super star wearing Cambiami!

You were able to find our sunglasses at the bijouets booth, where everyone who passed bye took a moment to try them on. The adaptability of Cambini is the perfect answer to a (fashion) world where everything changes so quickly. You can diversify your sunglasses depending on your personality or your mood and have multiple sunglasses- all-in one.You will get the opportunity to create your own fashion with  Cambiami thanks to 3d printing technology. Nobody will look like you, showing your uniqueness with Cambiami.

Online shop and more information at .bijouets

www.bijouets-italia.com

Like to see more of the preview party? Click on the link below!

https://apps.facebook.com/magisto/video/a0MbOENRHT00Tk1iCzE

 

Press office Zed.Comm

Carolina Falcetta \ Tel. +39.347.1735429 \ Mail. carolina@zedcomm.it

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